100 5th Ave,
New York, NY 10011
(305) 535-4142
Call ahead for large pickup orders or to flag a dietary restriction — the team will walk you through what fits.
─ ABOUT THIS LOCATION
On Fifth Avenue in Flatiron
On Fifth Avenue at 15th Street in the Flatiron District, Pura Vida sits at one of downtown Manhattan's busiest crossroads. As our New York flagship and largest space yet, the room is bright and airy, with elevated design details, comfortable seating, and lush greenery throughout. Floor to ceiling windows open onto Fifth Avenue, and outdoor seating runs along the avenue and 15th Street, so it works just as well for a quick stop between commitments as it does for a longer, unhurried brunch. Weekday mornings bring steady coffee runs, while weekends soften into relaxed gatherings.
Read more ▼
─ CATERING FOR YOUR OFFICE, PARTY, OR EVENT
From Intimate Meetings to Grand Events
Breakfast spreads, lunch platters, signature bowls, and cold-pressed juices - perfect for corporate offices, residential events, and private gatherings. Available for pickup or delivery.
Assorted platters
Drinks packages
Kids menu
Vegan & GF options
Email us for any custom orders
Catering.NYC@puravidamiami.com
Discover our private dining locations for your next event
─ GOOD TO KNOW
Frequently asked questions
-
Pura Vida 5th Avenue is our New York flagship in the Flatiron District, a bright, design forward space with all day breakfast, protein packed bowls, wraps, and specialty coffee for guests heading into work or grabbing a quick healthy bite. It's our largest location yet, and the team keeps the line moving through the morning and lunch rush.
-
New to Pura Vida 5th Avenue? Start with a brand favorite like the Avocado Toast or the Perfect Egg Sandwich, then explore the bowls, wraps, salads, and all day breakfast. A ceremonial grade matcha makes an easy add-on, and a cold pressed juice is a refreshing pairing. Whatever fits your morning is a good place to start.
-
Pura Vida 5th Avenue calls out vegan picks on the menu: the Avocado Smash, Acai Bowls, Overnight Oats, the Falafel Crunch, and Energy Bites. Vegetarian and gluten-friendly items are flagged throughout, and the team can walk you through substitutions or specific allergy questions.
-
Pura Vida 5th Avenue is our largest location and New York flagship, a bright, airy space with elevated design details, comfortable seating, and lush greenery. Floor to ceiling windows open onto Fifth Avenue, and outdoor seating runs along the avenue and 15th Street. It works for a quick stop between meetings or a longer, unhurried brunch.
-
Yes. The Pura Vida Miami app lets you order ahead at the 5th Avenue location for pickup, a steady habit for the Flatiron weekday crowd running between meetings and the office. Place your order, time your pickup around your walk over, and grab your food ready to go. Download our app here: puravidamiami.com/mobile-app
-
Yes. Pura Vida 5th Avenue caters for groups of 10 or more, with options for nearby Flatiron and Union Square offices, schools, and gatherings. See the menu and start an order at
puravidamiami.com/catering.